Salesforce will focus on workforce development, AI innovation, and the digital transformation of the public sector in Argentina.With this investment, Salesforce reaffirms its commitment to Argentina’s vision of becoming a global AI hub.
SAN FRANCISCO and DAVOS – January 22, 2025 – Salesforce, the world’s #1 AI CRM, announced plans to invest $500 million in Argentina over the next five years. The company made the announcement during the World Economic Forum in Davos.
This investment underscores Salesforce’s commitment to supporting Argentina’s vision of becoming a global AI hub. By focusing on workforce development, AI innovation, and the digital transformation of the public sector, Salesforce aims to significantly contribute to Argentina’s economic growth and technological leadership.
alesforce is experiencing accelerated growth in Argentina as companies embrace the new era of artificial intelligence and leverage the extraordinary innovation cycle driven by proactive autonomous agents through Agentforce . Industry leaders such as BBVA, Ford Argentina, and Telecom are using Salesforce AI technologies to develop digital work platforms—along with training and skills development initiatives—that improve the customer experience.
Over the past year, Salesforce has actively collaborated with Argentina on transformative national government initiatives, such as the first AI Week in Argentina in December 2024, the Private Sector Working Group on AI, and various reskilling and employment programs. These efforts highlight Salesforce’s commitment to sustainable development through collaboration.
“We’re excited to invest in Argentina to drive innovation in artificial intelligence, digital transformation, and workforce development with our digital workforce platform, Agentforce.” We are entering a new era where autonomous agents can scale to deliver an unbounded workforce, while humans and agents collaborate to empower customer success. I look forward to seeing the growth and success of our customers and partners in Argentina.”Said Marc Benioff, President and CEO of Salesforce.
Development and retraining of the workforce
Since establishing its presence in Argentina in 2019, Salesforce has demonstrated a strong commitment to the country’s development, creating approximately 1,000 direct jobs and supporting tens of thousands more through its robust ecosystem of customers and partners.
According to IDC research , Salesforce and its global ecosystem of customers and partners are projected to create approximately 12 million jobs worldwide by 2028. With its growing digital workforce, Argentina has the potential to play a significant role in filling thousands of these positions.
In recent years, Salesforce has collaborated with local governments, universities, and civil society organizations in Argentina and across Latin America to launch reskilling and employability programs. Leveraging Trailhead , Salesforce’s free training platform, these initiatives provide people with the skills needed to thrive professionally in the digital economy. Continued investment in workforce development is critical to unleashing Argentina’s talent potential and positioning the country as a global leader in the AI economy.
AI Innovation in Argentina
Salesforce has been investing in Argentina for many years, and this continued investment will not only drive innovation but also support Salesforce’s growing customer base in the country.
Salesforce’s investment in Argentina extends beyond its customers to include its two offices in the Buenos Aires metropolitan area, where MuleSoft ‘s engineering teams operate . These teams are a key component of Salesforce’s innovation ecosystem, leveraging their expertise in data integration and silo elimination to enhance the development of the company’s trusted AI platform. This unique synergy between customer success, local expertise, and technological advancements positions Argentina as a fundamental pillar in Salesforce’s global innovation strategy, demonstrating how domestically developed technology can have a global impact.
Digital transformation of the public sector
While workforce development and AI innovation are transformative, Salesforce recognizes the critical role governments play in driving AI adoption. Argentina has a significant opportunity to improve government efficiency and citizen services through cutting-edge AI solutions. By leveraging Salesforce AI-powered tools like Agentforce, governments can transform critical functions, from streamlining citizen inquiries to automating complex processes like government aid requests.
The adoption of these technologies at the national, provincial, and local levels allows Argentina to address strategic challenges, improve the delivery of public services, and accelerate its digital transformation. This widespread adoption of AI in public services lays the groundwork for Argentina to establish itself as a global leader in AI and maintain its competitiveness in this rapidly evolving sector.
Source: Salesforce LATAM Blog
