Hacks and cyber-attacks have been on the rise for years. This phenomenon not only deepened with the pandemic, but also put organizations in check, forcing them to rethink their Cyber security strategy.

Martín Lambertucci, CEO of INSSIDE, tells us about the challenges for this year.

In 2022, What are the main challenges in terms of Cyber security?

ML: Among the main challenges for 2022, we identify three key strategic objectives that impact the security industry:

• Geopolitical chaos
• Disruptive technologies
• Innovative business models.
Every company competing in the security space must address these three issues in an imperative and proactive manner; if you don't, you will undoubtedly increase your level of risk.
Managing an organization's detection and response capabilities is necessary for businesses struggling to stay one step ahead of security threats and reduce cyber risk.

Concerning the +50% increase in cyber attacks in 2021, what are your tips to increase the security of companies?

ML: Cloud access, multi-factor authentication, zero trust, and security solutions as a service will be essential for business continuity in the next five years. Improving customers' overall security without increasing their costs must be sought in the strategic partnerships between vendors. 
 Security companies will need to invest in contactless technologies, biometric solutions and multi-factor access in the next 4-5 years, among other solutions.

What do you think is the key to the development of INSSIDE?

ML: INSSIDE focuses on innovation in daily customer operations through digital transformation by offering agile managed security services with single attention to each customer's network to optimize threat detection and response. At the same time, we recognize three key challenges impacting the managed security market. These challenges include greater visibility into the most critical threats, the desire to improve detection and response continually, and the need for a hybrid engagement model.

Our integration with world-class Partners allows us to offer the best platform that ensures that clients overcome such challenges. The Cybersecurity Defense Center (CDC) platform displays a "single pane of glass" view of operations for clients' security teams, providing transparency and collaboration to make the best decisions. Platform features include intelligent automation, risk detection visibility, and rapid response tools intended to strengthen a customer's SOC architecture service. Our company provides next-generation security solutions to solve detection and response problems for on-premises and cloud platforms through solutions based on security monitoring. It accelerates innovation by strategically implementing its use cases (leveraging the MITER ATT&CK framework) and continuously developing and refining content (including log sources, detection rules, response workflows, API integrations, etc.) to detect, prevent and respond to these threats with the goal of measurable cyber risk reduction.

Thus, we understand innovation as an essential quality that emanates from the company, with key differentiators such as how it provides customers with a service through a hybrid model, which bridges the gap between what the customer needs and what a security service provider can offer.

Concerning PCI certifications: What are the needs of the market?

ML: The market has a growing need to continue improving security standards. Not only because of the high volume of digital transactions but also the increase in cyber threats. This need is satisfied in clients who achieve the certifications that validate their security schemes are stable. The primary standards that give this guarantee are:
• PCI Dss: Payment Card Industry.

• PIN Personal Identification Number.

• SLC: Secure Software Life Cycle.

• CARDProduction.

By maintaining security in the systems, customers become part of the solution: a global and unified response to combat security breaches in payment card data.

How do you see the United States of America market?

ML: The US market is exciting about the high development of technology, usability, and rapid adoption, adding a solid need to safeguard against the growing and increasingly sophisticated cyberattacks.
The United States is the largest demander of cybersecurity solutions. In this context, 65% of North American companies report having suffered a cyberattack, although this figure may even be higher given that many attacks go unnoticed (Comparitech, 2020). In addition, the United States has the highest average annualized cost of cyberattacks per company in the world: 27.37 million dollars, representing an increase of 29% over the previous year (Accenture, 2017).

As I mentioned earlier, cybersecurity is a booming industry that grew exponentially due to the pandemic. At a global level, various sources estimate annual market growth of between 9% and 12.4% from 2023. The United States, due to its characteristics as a world leader, is undoubtedly and will be the epicenter of this growth.

At INSSIDE, we have been working with large US companies helping them in various aspects of cybersecurity, and we are open to continuing to develop solutions for the market.

More about INSSIDE